Encouraging customers to purchase a higher-end product or add-on.

Why it matters

Upselling is important for SaaS (Software as a Service) technology companies as it enables them to increase revenue by encouraging existing customers to purchase more expensive plans or additional features. It also fosters customer retention and satisfaction by aligning additional services with their growing needs, enhancing engagement with the product. Overall, upselling is a cost-effective strategy that not only boosts immediate sales but also enhances the long-term value of customer relationships, making it vital for the growth and sustainability of SaaS businesses.