The process of removing personally identifiable information from data sets, so that the people whom the data describe remain anonymous.

Why it matters

Anonymization of data helps tech companies comply with stringent data privacy laws, reducing legal risks. It enables the secure and responsible utilization of data for analysis and innovation without violating privacy rights. Consumers are increasingly concerned about their privacy. By anonymizing data, tech companies can demonstrate a commitment to protecting individual privacy, thereby building trust with customers and partners.