Best practices

The single most important legal metric in-house GCs aren’t tracking—yet

April 30, 2025
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Streamline AI

Table of Contents

Table of Contents

For too long, in-house legal teams have been viewed as cost centers—essential, but with a value that’s hard to quantify. Legal work is often complicated, involving many steps and multiple stakeholders. Without clear metrics to show strategic impact, legal departments face increasing pressure to justify their budgets, defend their headcount, and earn a seat at the executive table.

The stakes are high. But there’s also a huge opportunity.

While most legal teams track standard key performance indicators (KPIs)—such as the volume of requests, turnaround times, and outside counsel spend—these numbers tell only part of the story. They measure activity, not impact. And in today's environment, executives aren't interested in how busy legal was. They want to know: What business goals did legal enable?

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Legal value multipliers: The metric that matters

The highest-value work your legal team does likely isn’t in your dashboard, but it should be. It's the strategic interventions that quietly—but powerfully—move the business forward. Think:

  • Preventing a lawsuit before it happens
  • Unblocking a $1M deal stuck in redlines
  • Streamlining a compliance process that accelerates product launch
  • Helping go-to-market teams onboard vendors faster

We call these legal value multipliers—discrete actions that have an outsized business impact. They’re often unique and not easily repeatable, but they’re the efforts that executives remember. Or at least, they would—if someone was tracking them.

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Why it matters: The visibility gap

Shifting the focus from activity metrics to strategic outcomes reframes the legal function from a service provider to a business driver. It’s no longer, “We reviewed 300 contracts.” Instead, it becomes: “We helped close $10M in revenue by reducing contract friction.”

This single metric—a consistent, deliberate tracking of legal value multipliers—can:

  • Protect legal’s position in times of budget scrutiny
  • Justify additional headcount and investment
  • Align the team’s efforts around what matters most to the business

Because here’s the problem: If legal doesn’t document these wins, it’s as if they never happened. There’s no data to support the team’s strategic value, no proof to advocate for additional resources, and no internal guidance on what work is actually moving the needle.

That leaves legal vulnerable to being seen as a bottleneck, not a business enabler.

The solution? Start capturing value multipliers—now.

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How it works: A simple, scalable approach

Tracking value multipliers isn’t about overhauling your entire legal analytics system. You don’t need a massive transformation to make legal’s impact visible. Instead, take a lightweight, high-leverage approach:

  1. Identify high-impact matter types.

Start by pinpointing where value multipliers are most likely to occur. These are typically matters that intersect directly with revenue, risk, or speed. Think about the areas where legal’s work tangibly accelerates outcomes or prevents costly setbacks. Common examples include:

  • Accelerating revenue by clearing contract blockers
  • Mitigating regulatory or litigation risk
  • Supporting major business initiatives like product launches or expansions
  • Reducing outside counsel dependence through proactive in-house work

You don’t need to capture everything—just the moments where legal clearly made the business better, faster, or safer.

  1. Train your team to spot value multipliers.

Not every matter is a multiplier—and that’s okay. But some clearly are. Help your team recognize the difference by equipping them with simple criteria and examples so they know what to look for. The goal is to develop the habit of identifying value in real time, not after the fact.

A few guiding questions can help:

  • Did this prevent a significant business risk?
  • Did this accelerate revenue, product development, or operational efficiency?
  • Would executives care about the outcome?

It’s not about perfect consistency, just consistent awareness. Reinforce that this isn’t busywork; it’s about protecting the team’s strategic reputation.

  1. Estimate the business impact.

You don’t need to be finance experts, but ballpark estimates matter. When a value multiplier is logged, prompt a quick approximation of what it was worth to the business. Encourage thoughtful judgment, not paralysis over precision. Often business teams will have already identified the dollar value of a particular initiative, in which case you can easily leverage the work that has already been done for you.   

  • If legal prevented a compliance misstep, what would the fine or fallout have been? For example: “Prevented a $250K regulatory fine by flagging a data issue during vendor onboarding.”
  • If a deal closed faster, how much revenue was accelerated? For example: “Accelerated $1.2M ARR deal by 3 weeks through contract simplification.”
  • Identified a better way to structure deal terms that enabled your company to get out of a $2M contract if the supplier didn’t work out
  • If you brought work in-house rather than leveraging outside counsel, how much money was saved? For example: “Handled an employment dispute internally, saving $60K in outside counsel fees and weeks of delay.”

This kind of framing turns legal wins into compelling business stories. You can use benchmarks from prior matters, outside counsel rates, or known business impact to ground your estimates.

  1. Visualize and communicate the results.

Capture these multipliers in a dashboard that evolves with your team’s contributions. Focus on metrics that resonate at the executive level:

  • Number of value multipliers logged
  • Total estimated value created
  • Trends by business unit, matter type, or time period

Don’t let these stories sit in silos. Share them during quarterly business reviews, board prep, or strategic planning discussions. This is how legal earns credit for the impact it’s already having and positions itself as a key business partner.

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Make legal’s invisible impact visible

Legal’s most valuable contributions often fly under the radar. If you don’t capture them, you can’t prove them. Start now by tracking value alongside volume and impact alongside activity, and watch your conversations with leadership transform.

Matter management software like Streamline AI helps in-house legal teams track strategic contributions as they happen, turning invisible impact into measurable value. 

Learn more in our guide to legal data analytics and KPIs, or schedule a demo today.

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