After our product launched in early 2021, while folks really liked the product, we were surprised to learn that some of them weren’t as excited about our name — LegalDesk.
The feedback centered around 2 distinct themes:
- Some of our customers said having legal in the name of the product made it more difficult for them to get business stakeholders to use the platform.
- Each of our customers had one or two teams outside of legal who wanted to use our product for their own workflows and use-cases, and they weren’t excited about using a system that sounded like it was made for legal only.
As much as we loved being known as LegalDesk, we recognized that we needed to craft a new identity that spoke to a larger vision — an intelligent platform that streamlines high volume request channels for any G&A function.
Welcome to the world, Streamline AI!
.jpg)